Kid Cudi Appears in Coach Menswear Ad Campaign

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Kevin Winter/Getty Images for Coachella)

Kevin Winter/Getty Images for Coachella)

By Philip Cosores

If you thought Coach was just a place your mom and fancy girlfriends shopped, well, you are maybe right. But, after recently launching a menswear campaign for the first time ever, the luxury fashion retailer is making an appeal to younger buyers with a familiar face.

Yes, none other than Kid Cudi is fronting their new magazine ads. Paired with actress/model Chloë Grace Moretz as the new faces of Coach’s ad blitz, March publications will feature Cudi sporting high-water pants, leather accessories, stylish tops, and shoes with no socks.

Related: Watch Kid Cudi Collapse at Chicago Music Festival

This is not Kid Cudi’s first brush with the fashion world. He was on that HBO show, How to Make it America, for one. Complex notes that the campaign, dubbed “Dreamers,” shies away from Cudi’s normal streetwear look, but Coach has a reasonable explanation for Kid Cudi’s appearance.

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